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This web site jagoindiajago.org has the following in the web page, "Strengthening Good Leheadership - If you really want to promote transparency and accountability in the working of every public authority in India and defend Human Rights in Indiaand become an RTI Activist." We noticed that the webpage also stated " Our program is targeted towards the most economically underprivileged segment of society - the migrant and slum population." It also said " We can provide children things like school bags, uniforms, stationery, sports material like cricket set, carom board, footballs etc." The header had NGO as the highest ranking optimized keyword. It is followed by NGO in India, Government Registered NGO, and Jago which isn't as ranked as highly as NGO. The next words jagoindiajago.org used was Jago India. Jago India Jago was included but might not be understood by search engines.